thank you

Hey there,

Kevin here with the last newsletter of 2025.

I wanted to take a moment before the holidays to say thank you. Really.

When I started writing these newsletters, I wasn't sure anyone would actually read them. Turns out a lot of you do. You open them, you read them, and some of you even reply with your own stories and questions.

That means more than you know.

This year we worked with 60+ B2B companies. We booked thousands of meetings. We tested hundreds of campaigns. We learned what works and what doesn't in ways I never expected.

And every week, I get to share what we're learning with you. No fluff. No hype. Just real insights from actual work.

The fact that you spend a few minutes of your week reading these means we're doing something right.

What's Next

We'll be back in your inbox in January with more of what's working in outbound. More lessons from the trenches. More honest takes on what founders are actually dealing with.

Until then, I hope you get some time to step away from work. Spend time with people who matter. Maybe even ignore your email for a day or two.

You've earned it.

Thanks for being here. Thanks for reading. And thanks for trusting us with your time.

See you in 2026.

Kevin

P.S. If you're one of the founders we spoke with this year but haven't moved forward yet, my calendar opens back up January 5th. Let's make 2026 the year your outbound actually works.